Honda's hot hatch is more costly than its three SUVs, which have seen price reductions after the company set a new record for yearly sales last year.
After posting its lowest-ever yearly sales, Japanese automaker Honda raised the price of its beloved Civic Type R hot hatch while slashing the price of its three best-selling SUVs.
According to the Honda Australia website, the drive-away price of the HR-V compact SUV is now $34,900 for the Vi X petrol trim and $43,900 for the e:HEV L hybrid, which is a $1800 and $3100 reduction from the normal rates, respectively.
The hybrid's new price is even lower than its previous $45,200 drive-away deal, while the petrol HR-V was previously offered on a limited-time special for $34,900 drive-away. It seems that the bargain has been made more permanent since it runs out before an upgraded model.
The VTi X, the most economical model of the new CR-V family SUV that was introduced last year, is now available for $43,900 drive-away, a $600 reduction in price.
The VTi X and VTi L, the two most economical models of the smaller ZR-V SUV, have seen price reductions of $700, making them drive-away prices of $39,500 and $42,500, respectively.
The price of the Civic Type R hot hatch, which last year outsold the other two Civic versions two to one and recently benefitted from an increase in supply, has gone up by $1000, making it now $73,600 drive-away.
Every other Honda model remains the same.
Following Honda's announcement of 13,734 new car sales in Australia last year, which was down from 14,215 in 2022 and the lowest since industry "VFACTS" figures were recorded and released in the mid-1990s, comes the price reductions.
Honda has ranked among the top 10 local sales for many years; it finished 20th overall last year.
Although the sales downturn had started long before the transition, it came after the company decided to shift to non-negotiable set pricing for new vehicles starting in July 2021, as well as to concentrate on more lucrative and better-equipped models of its automobiles and reduce the size of its dealer network.
The Japanese automaker has set a goal of 20,000 yearly sales in Australia in 2024 with its new range of vehicles, which includes the ZR-V and CR-V SUVs introduced last year. This is one-third of the record 60,529 deliveries recorded in 2007.
Honda's sales are up 18.9% in the first three months of 2024 to 4683 deliveries; nevertheless, if it maintains this increase through the rest of the year, its final annual total for 2024 would be over 16,300 units.
With 1920 deliveries so far this year, the CR-V family SUV is still the best-selling vehicle, even though less than 2964 units of the less expensive variant were delivered by this time last year.
With the exception of the ZR-V (1541 sales in 2024 so far), which was not available in showrooms at this time last year, the company's sales have increased this year only for the HR-V compact SUV, which has had a 911 sales gain (up from 583).
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