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Because of its name, Italy claims Alfa Romeo cannot legally build the Milano in Poland.


 

According to Carlos Tavares, CEO of Stellantis, the brand was able to reduce the price of the Milano by €10,000 by having it built in Poland.

Alfa Romeo's intention to construct its new Milano crossover in Poland has drawn criticism from the Italian government, which claims that it is unlawful to produce a vehicle outside of one's own country.

Adolofo Urso, Italy's industry minister, said shortly after Alfa Romeo announced the new model at a glamorous event that producing a car outside of Italy would be against the country's rules prohibiting the production of non-Italian items with "Italian sounding" names.

It is not possible for Poland to create an automobile named Milano," said Urso. According to this legislation, you are not allowed to provide customers with misleading signals. Thus, Milano automobiles have to be made in Italy. If not, it provides a false impression, which is prohibited under Italian law.

Stellantis CEO Carlos Tavares said at the new model's introduction that the company was able to reduce the price of the Milano, which will start at less than €30,000 (~$32,000), by €10,000 (~$10,700) since the ICE and EV variants were built in Poland rather than Italy. It's the only Alfa Romeo ever produced outside of Italy.

At the unveiling of the new model, Tavares told Auto News, "If built in Italy, a Milano would have started from about €40,000 (~$43,000) instead of €30,000, limiting its potential on the marketplace."

The Italian government has already approached Stellantis in an effort to increase domestic auto manufacture. To assist increase production, the automaker has lobbied for policy support and municipal subsidies, but the government has not been cooperative. Tellantis has still pledged to raise Italian yearly output from 750,000 to one million units. The Italian government is still in contact with a few other automakers, such as Tesla, in an attempt to persuade them to produce automobiles there.

Stellantis has refrained from responding to Urso's most recent remarks. The Italian industry minister mentioned a legislation that is often applied to food goods, such as American-made "parmigiano" cheese that passes muster with real Italian cheese.

Alfa Romeo has announced that the Milano would be available in many configurations. A 48-volt system, a tiny electric motor, and a turbocharged 1.2-liter gasoline engine will power the only ICE variant. There will also be 154 horsepower and 237 horsepower battery-electric variants available.
 

 

 

 

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